From Startup to Market Leader
Dawn Duss, MD
Dawn Duss, MD selected PMCJAX for logo design, branding, website development and marketing services for the launch of her startup private practice, Pediatric Eye Consultants of North Florida. Before office buildout had begun, we worked together to identify her desired color scheme and theme, as well as the overall positioning for her brand.
As a prominent physician working in Jacksonville for several years, Dr. Duss already had multiple search results in Google through Nemours and Baptist Medical Center. By immediately publishing a pre-launch website and creating a new business listing in Google we began the process of establishing her private practice brand and separating her personal name searches from those larger organizations.
Over the next couple of weeks we finalized her logo design as well as business cards, appointment cards, envelopes, letterhead, and communicated with interior/exterior building signage companies.
Within six months we had achieved page 1 rankings for more than 30 targeted keywords and search phrases in all of the 3 major search engines.
Our ongoing marketing services include SEO, online advertising, website hosting/management, print ad design, stationery, free website updates and support. This website is the second custom WordPress website we created for Dr. Duss and Pediatric Eye Consultants of North Florida.