Pediatric Eye Consultants of North Florida

From Startup to Market Leader

Dawn Duss, MD

Medical Healthcare website design company in Jacksonville for ophthalmology practice startupDawn Duss, MD selected PMCJAX for logo design, branding, website development and marketing services for the launch of her startup private practice, Pediatric Eye Consultants of North Florida. Before office buildout had begun, we worked together to identify her desired color scheme and theme, as well as the overall positioning for her brand.

As a prominent physician working in Jacksonville for several years, Dr. Duss already had multiple search results in Google through Nemours and Baptist Medical Center. By immediately publishing a pre-launch website and creating a new business listing in Google we began the process of establishing her private practice brand and separating her personal name searches from those larger organizations.

Over the next couple of weeks we finalized her logo design as well as business cards, appointment cards, envelopes, letterhead, and communicated with interior/exterior building signage companies.

The custom healthcare WordPress website was completed and launched within six weeks, and included more than 15 pages of SEO optimized content, a custom social hub, testimonials, blog, and three lead generation forms including Ask Dr. Duss, Request an Appointment, and the traditional Contact Us form.

Within six months we had achieved page 1 rankings for more than 30 targeted keywords and search phrases in all of the 3 major search engines.

Website traffic grew steadily from 179 visitors in month 2 to 1,721 in month 7, and her practice appeared in Google’s “Local 3-Pack” for multiple targeted search phrases.

Our ongoing marketing services include SEO, online advertising, website hosting/management, print ad design, stationery, free website updates and support. This website is the second custom WordPress website we created for Dr. Duss and Pediatric Eye Consultants of North Florida.


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Local SEO Services For Medical Practice

By establishing a Google My Business listing at the outset of our project, we were able to launch our local SEO program well before the website was completed. Our local SEO services achieved visibility for Dr. Duss in Google’s “local 3-pack” within 30 days for Jacksonville, Jacksonville Beach, and Ponte Vedra searches.


Our local SEO services have helped us place clients in Jacksonville and across the country into Google’s local 3-pack. Typically this requires the city name in the search results. The example to the right is a regional search, using the search phrase “top pediatric eye doctor north florida”.

Our local SEO services have helped us place clients in Jacksonville and across the country into Google’s local 3-pack.

Logo Design For Medical Practice

Our logo design for Pediatric Eye Consultants began with the goal of incorporating a fish design along with an eye. After creating more than 20 unique variations we arrived at a design that we all loved. Using that design our revisions included some minor tweaks to colors and font size and then we found the winner!

Give Your Business a Boost with Digital Advertising

As one of the most highly regarded pediatric ophthalmologists and surgeons in the southeast, one of our challenges was ensuring people who search her name in Google actually find her new practice rather than her page on the Nemours or Baptist Hospital website.

Our advertising included a Brand campaign to ensure we always maintain top position for physician name and practice name searches. This campaign sent visitors to our pre-launch website and generated more than 120 leads for Dr. Duss before we launched the full website!

Additional advertisements target general search phrases related to pediatric eye care and strabismus. Over the first year after startup launch, 20% of new visitors to the website arrived directly from Google advertising through our Paid Search (PPC) digital advertising services.