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American Board of Perianesthesia Nursing Certification, New York, NY
The American Board of Perianesthesia Nursing Certification, Inc. (ABPANC) is responsible for developing, sponsoring and managing the CPAN and CAPA nursing certification programs. These national professional certification programs are designed for registered nurses caring for patients who have experienced sedation, analgesia and anesthesia in a hospital or ambulatory care facility.
ABPANC partnered with our agency after an extensive vetting process, and we have truly enjoyed working with them to grow and scale their online visibility and search engine rankings. As a marketing and website design company, we began by reviewing their current website organization and visitor behavior, and creating a new Sitemap to simplify the visitor experience to ensure their message would be communicated clearly and effectively.
Our ongoing partnership has led to increased visitors coming to the website from search engines, viewing the site for a longer duration, visiting more pages, and a substantial increase in website leads from potential certification candidates.