Search Engine Optimization (SEO) is one of the most sought-after services in the Internet Marketing industry. When performed by an experienced company, the new business that is generated as a result of SEO can lead to a minimum 100% return within the first year. As a valuable lead-generation and communication tool, your website will continue to bring new business to your company year after year.

What is Search Engine Optimization?
How does Search Engine Optimization work?
How long does it take to see the results of SEO?

What is Search Engine Optimization?
Search Engine Optimization (SEO) is best described as a way to bring your website to people that are searching for information related to your business. Every day, search engines perform millions of searches for consumers who are looking for information on the Internet. The search engines provide the consumer with a series of website listings, based on information that the search engine has gathered from a scan of the Internet. SEO services make sure your website is displayed in those results, with the highest possibleplacement.

How does Search Engine Optimization work?
Before implementing Search Engine Optimization services for your company's website, we do extensive research about which search terms (keywords) consumers are using when looking for information related to your business. We then incorporate those keywords throughout the content of your website pages that are visible to the site visitor, and also behind the scenes - where search engines look - to ensure that your site is seen as a resource for your industry in relation to those keywords.

Another aspect of SEO services by Performance Marketing and Consulting is Search Engine Submission. Although the "big three" search engines - Google, Yahoo and MSN - handle a majority of search traffic, there are dozens of smaller search engines that require manual submission. By getting your website listed with these smaller search engines, we increase the number of links that point to your website - which adds to the credibility of your site as seen by the "big three." The major search engines assign a "page rank" to your website pages, and one of the determining factors is the number of links on other sites and search engines that point to your website.

How long does it take to see the results of SEO?
Unfortunately, when changes are made to your website the only person who knows right away is you and the company who performed the changes for you. However, most search engines perform scans monthly, so as soon as the search engine "spiders" come back to view your website the results will begin to take place. In general, we advise our clients that it will take approximately six months for all of our optimization services to take effect.

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